Sophie Cunningham’s sold-out Adidas player-exclusive shoe, millions of followers, and record-setting WNBA audience show that standing openly for faith and convictions can build—not diminish—market power.
“Sometimes they want to hush you.” Those are the words of Indiana Fever guard Sophie Cunningham, who says there are more
Over the past several weeks, Faith Driven Consumers across the country have united around the stories of faith-driven San Francisco
MLB invited as first and foundational institution to answer FDC’s Add-Us-In question and engage Faith Driven Consumers through the Corporate Pledge
“Greetings Commissioner Rob Manfred,
Faith Driven Consumer writes on behalf of millions of Faith Driven Consumers across America to respectfully ask that you help ensure Major League Baseball provides a clear yes-or-no response to one question:
Will Major League Baseball Welcome, Embrace, Celebrate, and Affirm Faith Driven Consumers equally?“
Faith Driven Consumer was recently featured in National Review as the publication explored FDC’s growing movement to encourage equal engagement for Faith Driven Consumers across the marketplace, workplace, and public culture.
Reporter Kaitlyn Kiepert spoke with FDC Founder Chris Stone about the organization’s vision and FDC’s “Add-Us-In” initiative. The article also highlights FDC’s recent advocacy involving Major League Baseball, including support for San Francisco Giants pitcher Landen Roupp and FDC’s call for MLB to clearly state whether it will welcome, embrace, celebrate, and affirm Faith Driven Consumers equally.
FOR IMMEDIATE RELEASE:June 26, 2026Liza DeckelbaumPress Director, FDCpress@faithdrivenconsumer.com FDC ASKS MLB FOR CLEAR YES-OR-NO COMMITMENT TO WELCOME, EMBRACE, CELEBRATE, AND
San Francisco Giants pitcher Landen Roupp has become the latest reminder of a growing concern: athletes are often encouraged to express themselves openly—until that expression includes Christian faith.
FDC today announced its “Add-Us-In: Stand with Landen Roupp” petition after Major League Baseball warned San Francisco Giants pitchers Landen Roupp, JT Brubaker, and Ryan Walker for writing Genesis 9:12–16 on their Pride Night hats.
Faith Driven Consumer calls on Major League Baseball and its teams to welcome, embrace, celebrate and affirm faith-driven athletes and fans through equal standing and expanded participation across all aspects of player, administrative, and fan engagement
