Over the past several months, FDC has highlighted examples from MLB and the NBA, standing with athletes like Landen Roupp, Trevor Williams, and Jaden Ivey. After Roupp was threatened with discipline for writing a Bible verse on his cap, those efforts culminated in an open letter to MLB Commissioner Rob Manfred asking one simple question:
Will Major League Baseball welcome, embrace, celebrate, and affirm Faith Driven Consumers equally?
We’re still awaiting MLB’s response.
And now we’re hearing similar concerns from the WNBA.
Just weeks after publicly sharing her baptism and Christian faith, Sophie Cunningham came under criticism after speaking out in defense of girls’ sports. She later explained that there are more Christians in the league than many people realize because “a lot of people don’t speak out about it.”
Why?
“I think our league, they want to have a certain look to them, they want to have a certain style to them, and if you speak out against it, sometimes they want to hush you—but that’s not what I’m here for.”
Sophie Cunningham’s story is another reminder that faith-driven athletes shouldn’t have to choose between living according to their convictions and pursuing the sport they love. And despite the controversy surrounding her comments, consumers responded enthusiastically—her first signature Adidas shoe even sold out within hours of its release.
Together, we’re encouraging professional sports organizations to welcome, embrace, celebrate, and affirm faith-driven athletes and the millions of faith-driven fans who support them.
Sincerely,
Founder, Faith Driven Consumer



