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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.
NATIONAL REVIEW: “This Christian Group Is Taking a Page Out of the ‘Pride’ Playbook”
Faith Driven Consumer was recently featured in National Review as the publication explored FDC’s growing movement to encourage equal engagement for Faith Driven Consumers across the marketplace, workplace, and public culture.
Reporter Kaitlyn Kiepert spoke with FDC Founder Chris Stone about the organization’s vision and FDC’s “Add-Us-In” initiative. The article also highlights FDC’s recent advocacy involving Major League Baseball, including support for San Francisco Giants pitcher Landen Roupp and FDC’s call for MLB to clearly state whether it will welcome, embrace, celebrate, and affirm Faith Driven Consumers equally.
PR: FDC asks MLB for Clear Yes-or-No Commitment to Welcome, Embrace, Celebrate, and Affirm FDCs equally
FOR IMMEDIATE RELEASE:June 26, 2026Liza DeckelbaumPress Director, FDCpress@faithdrivenconsumer.com FDC ASKS MLB FOR CLEAR YES-OR-NO COMMITMENT TO WELCOME, EMBRACE, CELEBRATE, AND AFFIRM FDCS EQUALLY FDC calls on Major League Baseball to engage now and commit to a formal process measuring effort and results RALEIGH, N.C.—Faith Driven Consumer today calls on
📖 He was warned for the Bible verse on his hat
San Francisco Giants pitcher Landen Roupp has become the latest reminder of a growing concern: athletes are often encouraged to express themselves openly—until that expression includes Christian faith.
PR: FDC Launches “Stand with Landen Roupp” Petition After MLB Warns Giants Pitchers Over Bible Verses
FDC today announced its “Add-Us-In: Stand with Landen Roupp” petition after Major League Baseball warned San Francisco Giants pitchers Landen Roupp, JT Brubaker, and Ryan Walker for writing Genesis 9:12–16 on their Pride Night hats.
This baseball player’s faith cost him
Washington Nationals pitcher Trevor Williams has become the latest reminder of a growing concern: athletes are often encouraged to speak openly—until that expression includes Christian faith. Then the response can look very different: exclusion, pressure, and unequal treatment. That’s why we’re asking you to stand with Trevor Williams and
PR: FDC Says Trevor Williams Controversy Highlights Need to “Add Us In” Across Major League Baseball
Faith Driven Consumer calls on Major League Baseball and its teams to welcome, embrace, celebrate and affirm faith-driven athletes and fans through equal standing and expanded participation across all aspects of player, administrative, and fan engagement
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.