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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.
This baseball player’s faith cost him
Washington Nationals pitcher Trevor Williams has become the latest reminder of a growing concern: athletes are often encouraged to speak openly—until that expression includes Christian faith. Then the response can look very different: exclusion, pressure, and unequal treatment. That’s why we’re asking you to stand with Trevor Williams and
PR: FDC Says Trevor Williams Controversy Highlights Need to “Add Us In” Across Major League Baseball
Faith Driven Consumer calls on Major League Baseball and its teams to welcome, embrace, celebrate and affirm faith-driven athletes and fans through equal standing and expanded participation across all aspects of player, administrative, and fan engagement
After Rededicate 250, What Comes Next?
Last weekend’s Rededicate 250 prayer gathering was a powerful moment. But moments fade when they are not joined to a clear path for faithful, united action. Faith Driven Consumer exists to help Christ-followers live their rededicated faith path in the marketplace, workplace, and public culture—where we spend most of our
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.