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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.
Sophie Cunningham’s Market Momentum Sends a Message: Faith-Driven Fans Are Showing Up
Sophie Cunningham’s sold-out Adidas player-exclusive shoe, millions of followers, and record-setting WNBA audience show that standing openly for faith and convictions can build—not diminish—market power.
Stand with Sophie
A few weeks ago, we told you about Sophie Cunningham—and her warning that Christians in the WNBA can feel pressure to stay quiet: “Sometimes they want to hush you.” Since then, a lot has happened—and Sophie’s story is becoming another example of why Faith Driven Consumer launched Add-Us-In: to turn individual
“Sometimes they want to hush you.”
“Sometimes they want to hush you.” Those are the words of Indiana Fever guard Sophie Cunningham, who says there are more Christians in the WNBA than many people realize—but many choose not to speak openly about their faith. If faith-driven athletes feel pressured to stay silent, all of us should care. Add-Us-In:
MLB responded. But bigger question remains.
Over the past several weeks, Faith Driven Consumers across the country have united around the stories of faith-driven San Francisco Giants pitcher Landen Roupp, Washington Nationals pitcher Trevor Williams, and before them, NBA player Jaden Ivey. Different athletes. Different leagues. Same growing concern.Thousands of you signed our “Add-Us-In: Stand with
PR: FDC Invites MLB to Lead Updated Faith Equality Index During All-Star Week
MLB invited as first and foundational institution to answer FDC’s Add-Us-In question and engage Faith Driven Consumers through the Corporate Pledge
LETTER: MLB Commissioner Manfred, Will You Add-Us-In?
“Greetings Commissioner Rob Manfred,
Faith Driven Consumer writes on behalf of millions of Faith Driven Consumers across America to respectfully ask that you help ensure Major League Baseball provides a clear yes-or-no response to one question:
Will Major League Baseball Welcome, Embrace, Celebrate, and Affirm Faith Driven Consumers equally?“
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.