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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.
PR: FDC Invites MLB to Lead Updated Faith Equality Index During All-Star Week
MLB invited as first and foundational institution to answer FDC’s Add-Us-In question and engage Faith Driven Consumers through the Corporate Pledge
LETTER: MLB Commissioner Manfred, Will You Add-Us-In?
“Greetings Commissioner Rob Manfred,
Faith Driven Consumer writes on behalf of millions of Faith Driven Consumers across America to respectfully ask that you help ensure Major League Baseball provides a clear yes-or-no response to one question:
Will Major League Baseball Welcome, Embrace, Celebrate, and Affirm Faith Driven Consumers equally?“
NATIONAL REVIEW: “This Christian Group Is Taking a Page Out of the ‘Pride’ Playbook”
Faith Driven Consumer was recently featured in National Review as the publication explored FDC’s growing movement to encourage equal engagement for Faith Driven Consumers across the marketplace, workplace, and public culture.
Reporter Kaitlyn Kiepert spoke with FDC Founder Chris Stone about the organization’s vision and FDC’s “Add-Us-In” initiative. The article also highlights FDC’s recent advocacy involving Major League Baseball, including support for San Francisco Giants pitcher Landen Roupp and FDC’s call for MLB to clearly state whether it will welcome, embrace, celebrate, and affirm Faith Driven Consumers equally.
PR: FDC asks MLB for Clear Yes-or-No Commitment to Welcome, Embrace, Celebrate, and Affirm FDCs equally
FOR IMMEDIATE RELEASE:June 26, 2026Liza DeckelbaumPress Director, FDCpress@faithdrivenconsumer.com FDC ASKS MLB FOR CLEAR YES-OR-NO COMMITMENT TO WELCOME, EMBRACE, CELEBRATE, AND AFFIRM FDCS EQUALLY FDC calls on Major League Baseball to engage now and commit to a formal process measuring effort and results RALEIGH, N.C.—Faith Driven Consumer today calls on Commissioner
📖 He was warned for the Bible verse on his hat
San Francisco Giants pitcher Landen Roupp has become the latest reminder of a growing concern: athletes are often encouraged to express themselves openly—until that expression includes Christian faith.
PR: FDC Launches “Stand with Landen Roupp” Petition After MLB Warns Giants Pitchers Over Bible Verses
FDC today announced its “Add-Us-In: Stand with Landen Roupp” petition after Major League Baseball warned San Francisco Giants pitchers Landen Roupp, JT Brubaker, and Ryan Walker for writing Genesis 9:12–16 on their Pride Night hats.
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.