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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.
Purchase with Purpose
The marketplace is where faith becomes visible in the most ordinary way: through what we choose, what we support, and what we reward. Every purchase is already a decision. The question is whether it will be intentional. Purchase with Purpose™ is the starting point for Faith Driven Consumers. It is
Faithfulness Where Most of Life Happens
Most of life is lived at work. Which means the workplace is not just where we earn a living—it is where faith is either lived openly or quietly set aside. For many Faith Driven Consumers, the challenge is not always explicit opposition. It is something more subtle. Faith is often
Culture is The World We Help Shape
Public culture is the environment we all live in. It is the shared sense of what is normal—what is celebrated, what is expected, and what is quietly pushed aside. It shows up everywhere. In what is taught, what is promoted, what is rewarded, and what is discouraged. Over time, it
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.