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Faith Driven Consumer is the pathway for living out your faith in the entirety of everyday life—and for joining others in a collective voice that cannot be ignored. Here you’ll find stories, insights, press releases, and engagement campaigns that equip and connect Faith Driven Consumers to take meaningful action in the marketplace and shape culture through conviction.

After Rededicate 250, What Comes Next?
Last weekend’s Rededicate 250 prayer gathering was a powerful moment. But moments fade when they are not joined to a clear path for faithful, united action. Faith Driven Consumer exists to help Christ-followers live their rededicated faith path in the marketplace, workplace, and public culture—where we spend most of our

PR: FDC Calls Christ-Followers to Turn Rededicate 250 Into Daily Stewardship
National petition calls on major professional sports leagues to welcome, embrace, celebrate and affirm Christ-followers with the same visibility and respect extended to other communities

PR: FDC Says Rededicate 250 Raises An important Question: “What Comes Next?”
As Americans prepare for a national day of prayer and rededication on May 17, Faith Driven Consumer points believers toward whole-life stewardship in the marketplace where people spend 90% of life
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.