Faith Equality Index

The FEI is the standard by which our community measures corporate America's commitment to full inclusion of Faith Driven Consumers as an equally valued, welcomed and respected community.
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FEI Score Overview

FEI Score Overview

The Faith Equality Index (FEI) provides critical information about the brands you shop with every day. Through the measurement of how well these brands welcome Christians, both in the workplace and marketplace, the FEI enables you to make informed consumer decisions.

Shop with brands who are doing this well and encourage other brands to improve.*

Every Choice Matters™.

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Components

The Faith Equality Index (FEI) is a measurement of brands’ acknowledgement and inclusion of Christians in the marketplace, workplace and culture: yielding a score of “Compatible,” “Acceptable” or “Incompatible.”

Culture

Does the company demonstrate respect for, and genuine welcome of, Faith Driven Consumers as well as their values and worldview?

Workplace

Are employees, driven by their Christian faith, welcomed and considered in the picture of diversity for the company? Is the workplace a safe harbor inclusive of religious freedom and practice?

Marketplace

Are Faith Driven Consumers welcomed, respected and accepted equally in commerce practices and business values?

*The Faith Equality Index (FEI) is a measurement of brands’ acknowledgement and inclusion of Christians in the marketplace, workplace and culture. Faith Driven Consumer™ will not condemn businesses who do not meet the requirements for favorable scoring. Faith Driven Consumer will provide opportunities for brands to improve their scores. Progress made towards improvements will result in brand promotions and rewards in the Faith Driven Consumer community.

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COMPATIBLE

EAT

Chick-fil-A
Krispy Kreme
Tyson

LIVE

AIM
All Joy
All Out
Answer
Arm & Hammer
Arrid
Babyganics
Batiste
Bio Shout
Blem
Bravo
Caldrea
Ceramicol
Chemotox
Church & Dwight
Class
Clean Shower
Close-Up
Deb
Drano
Duck
Echo
Ecover
Fantastik
FelinPine
Flawless
Freedom
Genie
Glade
Goddard’s
Grand Prix
Honda
Interstate Batteries
Kaboom
Kit
Kiwi
L’il Critters
Legatrin
Lowe’s Home Improvement
Lysoform
Method
Mr. Muscle
Mrs. Meyer’s
Nair
Off!
Orajel
OrangeGLO
Oust
OxiClean
PB8
Pepsodent
Pledge
Pre-Seed
Raid
Rephresh
Replens
Roma Coco
Saran
SC Johnson
Scrub Free
Scrubbing Bubbles
Shout
Simply Saline
Skin Guard
Spinbrush
Toppik
Trojan
VitaFusion
Viviscal
Walmart
Waterpik
Wellgate
Windex
Xtra
Ziploc

PLAY

American Airlines
Bass Pro Shops

ACCEPTABLE

EAT

ACT II®
Alexia®
Andy Capp’s®
Angie’s BOOMCHICKAPOP®
Armour Star®
Ayataka green tea
Banquet®
Bear Naked, Inc.
Bernstein’s®
Bertolli®
BIGS®
Birds Eye®
Blake’s®
Blue Bonnet®
Boost
Brooks®
Buitoni
Cailler
Carnation
Celeste® Pizza for One™
Cerelac
Cheerios
Cheez-It Crackers
Chef Boyardee®
Chef-Mate
Chivita
Ciel water
Club Crackers
Coffee-Mate
ConAgra Brands
Costa Coffee
Crunch ‘n Munch®
Dasani waters
DAVID® Seeds
Del Valle juices and nectars
Dennison’s®
DiGiorno
Dreyer’s
Duke’s®
Duncan Hines®
Earth Balance®
Egg Beaters®
Eggo
EVOL®
Extreme
Fairlife
Fanta
Fiddle Faddle®
Fitness
Fleischmann’s®
Fresca
Frontera®
Fruit Winders
Fruity Snacks
Fuze Tea
Gardein™
Georgia coffee
Gerber
Glutino®
Gold Peak teas and coffees
Gulden’s®
Haagen-Dazs
Healthy Choice®
Hebrew National®
Herta
Honest Tea
Hot Pockets
Hungry-Man®
Hunt’s®
ILOHAS
innocent smoothies and juices
Jack’s (pizza)
Jiffy Pop®
Kangaroo®
Kashi
Kellogg’s
Kid Cuisine®
KitKat
Krave
La Choy®
Lean Cusine
Libby’s®
Log Cabin®
Maggi
Manwich®
Marie Callender’s®
Milkybar
Minor’s
Minute Maid juices
Morningstar Farms
Mrs. Butterworth’s®
Mrs. Paul’s®
Nalley®
NatureNes
Nescafé
Nespresso
Nesquik
Nestlé
Nido
Nutren Junior
Nutri-Grain
Odom’s Tennessee Pride®
Open Pit®
Optifast
Orion
Orville Redenbacher’s®
P.F. Chang’s Home Menu™
PAM®
Parkay®
Penrose®
PepsiCo
Peptamen
Perrier
Poland Spring
Pop-Tarts
Poppycock®
Powerade sports drinks
Pringles
Quality Street
Ranch Style® Beans
Reddi-wip®
Resource
RO*TEL®
Rosarita®
Rxbar
S. Pellegrino
Sandwich Bros. of Wisconsin®
Schweppes
Simply juices
Sjora
Slim Jim®
Smart Balance®
Smarties
Smartwater
Snack Pack®
Sprite
Stouffer’s
Sunshine Biscuits
Swiss Miss®
The Coca-Cola Company
Toll House
Tombstone
Topo Chico
Town House
Udi’s® Gluten Free
Van Camp’s®
Vitaminwater
Vlasic®
Wendy’s
Wicked Kitchen™
Wish-Bone®
Wolf® Brand Chili
Zesta Crackers

LIVE

Abbott Medical Optics
Acclarent
Actelion
Acuvue
Aeropostale
Ajax
Apple
Aveeno
Aveeno Baby
Band-Aid
bebe
Benadryl
Benecol
BENGAY
Benylin
Biosense Webster
C&C By Clean & Clear
Caladryl
Carefree
Cerenovus
Cilag
Clean & Clear
Colgate
Comcast
Compeed
Costco
Crucell
Cuddly
Dabao
DePuy Synthes
Desitin
Dr.Ci:Labo
Elta MD Skincare
Ethicon
Exuviance
Fabuloso
Filorga Laboraties
Fleecy
Genomer
Hello
Hill’s
Home Depot
Imodium
Irish Spring
Janssen
Johnson & Johson
Johnson’s
Labo Labo
Lactaid
Lady Speed Stick
Le Petit Marseillais
Listerine
Lubriderm
Maui Moisture
Mentor
Meridol
Motrin
Murphy Oil Soap
Mylanta
Neosporin
Neostrata
Neutrogena
Nicorette
OGX
Palmolive
PCA Skin
Penaten
Pepcid
PizBuin
Polysporin
Purina
Regaine
Rembrandt
Rhinocort
Rogaine
Sanex
Softlan
Softsoap
Sorriso
Speed Stick
Splenda
Sta-Soft
Stayfree
Suavitel
Sudafed
Sundown
Tahiti
Target
Tear Science
Tom’s of Maine
Tucks
Tylenol
Visine
Women’s Rogaine
Zarbee’s
Zyrtec

PLAY

Delta Airlines

INCOMPATIBLE

EAT

3 Roses
Arisco
Baltimor
Bango
Ben & Jerry’s
Breyer’s Delights
Brooke Bond Taj Mahal
Bru Insant
Bushnells
Carte D’or
Colman’s
Conimex
Continental
Cornetto
Cremissimo
Cup a Soup
Glaxose-d
Glen
Heartbrand
Hellman’s
Klondike
Knorr
Lipton
Magnum
Maille
MAIZENA
Marmite
Mars Inc
McColin’s
Mondamin
Pearl Dust
Pfanni
PG Tips
Popsicle
Pot Noodle
Robertsons The Spice People
Savora
Selecta
Solero
Starbucks
Taaza
Unox
Vienetta
Wall’s

LIVE

Ala
Align
All Good
Always
Ambi Pur
Ariel
Aussie
Axe
Best Buy
Biotex
Block & White
Blueair
Bounce
Bounty
Braun
Brilhante
Brut
Cascade
Charmin
Cheer
Cif
Citra
Clear
Clearblue
Clinic Plus
Closeup
Comfort
Coral
Cream Silk
Crest
Dawn
Dove
Dove Men+Care
Downy
Dreft
Drive
Elle 18
ERA
Febreze
Fissan Baby
Fixodent
Folicure
Gain
Gillette
Glow & Lovely
Head & Shoulders
Herbal Essences
Ivory
Joy+Glee
Just
Lever Ayush Therapy
Lifebuoy
Love Beauty and Planet
Luvs
Matey
Meta
Microban 24
Mr. Clean
Native
Olay
Old Spice
Oral-B
Organics
P/S
Pampers
Pantene
Pepto-Bismol
Persil
Prilosec OTC
Proctor & Gamble
Proctor & Gamble
Prodent
Puffs
Pure Derm
Radiant
Rexona
Rin
Rindex
Safeguard
Salvo
Scope
Secret
SK-II
Smile
Snowberry
Sunlight
Sunsilk
Surf
Swiffer
Tampax
The Art of Shaving
The Laundress
This is L
Tide
Unilever
Venus
Vicks
Wells Fargo
Zevo
ZzzQuil

PLAY

JetBlue Airlines
REI

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