Faith Equality Index

The FEI is the standard by which our community measures corporate America's commitment to full inclusion of Faith Driven Consumers as an equally valued, welcomed and respected community.
Faith Equality Index

FEI Score Overview

FEI Score Overview

The Faith Equality Index (FEI) provides critical information about the brands you shop with every day. Through the measurement of how well these brands welcome Christians, both in the workplace and marketplace, the FEI enables you to make informed consumer decisions.

Shop with brands who are doing this well and encourage other brands to improve.*

Every Choice Matters™.

Faith Equality Index

Components

The Faith Equality Index (FEI) is a measurement of brands’ acknowledgement and inclusion of Christians in the marketplace, workplace and culture: yielding a score of “Compatible,” “Acceptable” or “Incompatible.”

Culture

Does the company demonstrate respect for, and genuine welcome of, Faith Driven Consumers as well as their values and worldview?

Workplace

Are employees, driven by their Christian faith, welcomed and considered in the picture of diversity for the company? Is the workplace a safe harbor inclusive of religious freedom and practice?

Marketplace

Are Faith Driven Consumers welcomed, respected and accepted equally in commerce practices and business values?

*The Faith Equality Index (FEI) is a measurement of brands’ acknowledgement and inclusion of Christians in the marketplace, workplace and culture. Faith Driven Consumer™ will not condemn businesses who do not meet the requirements for favorable scoring. Faith Driven Consumer will provide opportunities for brands to improve their scores. Progress made towards improvements will result in brand promotions and rewards in the Faith Driven Consumer community.

Feedback Welcome

Do you know a merchant or brand that could score well, should be added, and/or recognized on the FEI?
Have feedback on a brand or merchant that we have listed?

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