Brands are graded for faith compatibility along objective criteria in three areas of corporate action: the Marketplace, Workplace and Culture. Brands will receive an overall rating of either Compatible, Acceptable or Incompatible.
Compatible brands either support values that align with Faith Driven Consumers' or have at least demonstrated equal treatment.
Acceptable brands have demonstrated modest support for Faith Driven Consumers and their values but fail to support them equally.
Incompatible brands have neglected to acknowledge Faith Driven Consumers and have demonstrated values in opposition to them.