FEI Score Overview
The Faith Equality Index (FEI) provides critical information about the brands you shop with every day. Through the measurement of how well these brands welcome Christians, both in the workplace and marketplace, the FEI enables you to make informed consumer decisions.
Shop with brands who are doing this well and encourage other brands to improve.*
Every Choice Matters™.
Components
The Faith Equality Index (FEI) is a measurement of brands’ acknowledgement and inclusion of Christians in the marketplace, workplace and culture: yielding a score of “Compatible,” “Acceptable” or “Incompatible.”
Culture
Does the company demonstrate respect for, and genuine welcome of, Faith Driven Consumers as well as their values and worldview?
Workplace
Are employees, driven by their Christian faith, welcomed and considered in the picture of diversity for the company? Is the workplace a safe harbor inclusive of religious freedom and practice?
Marketplace
Are Faith Driven Consumers welcomed, respected and accepted equally in commerce practices and business values?
