Rededicate 250 brought together believers from across the country in prayer, worship, testimony, and thanksgiving as the nation approaches its 250th anniversary. The gathering celebrated God’s providence throughout American history and called Americans to renew their commitment to faith, freedom, and national purpose. Americans can learn more and view livestreamed content at faithdrivenconsumer.com/250.

For Faith Driven Consumer, the gathering raises an important question: what comes next?

“Rededicate 250 may become a meaningful spiritual moment for many believers,” said Chris Stone, founder and spokesperson of Faith Driven Consumer. “But the real question is how that rededication is lived after the gathering ends. If Jesus is Lord, then He is Lord of the everyday.”

“One of America’s greatest blessings over the last 250 years has been the strength, creativity, and productivity of its marketplace,” Stone said. “Millions of Christ-followers have served God faithfully through their work, innovation, entrepreneurship, and stewardship.”

Yet despite those contributions, many Christ-followers increasingly feel pressure to keep their faith private in everyday life. While many organizations work in the political, legislative, and legal arenas to defend people of faith from discrimination or harm, Faith Driven Consumer exists to help make the marketplace, workplace, and public culture more welcoming to Faith Driven Consumers in the first place.

FDC describes Faith Driven Consumers as a measurable constituency of approximately 41 million American adults whose Christian faith actively shapes their everyday decisions, representing more than $2 trillion in annual spending power within a broader universe of roughly 90 million Americans whose faith meaningfully influences their economic decisions. The organization exists to inform, unite, equip, and activate these Faith Driven Consumers so that everyday faithfulness becomes visible, measurable, and united.

FDC says that mission takes shape across three major arenas of daily life.

In the marketplace, FDC helps Faith Driven Consumers practice stewardship through tools such as the Faith Equality Index (FEI), direct connections between Faith Driven Consumers and welcoming brands, and initiatives encouraging visible faith-and-family outreach opportunities.

In the workplace, FDC says its polling shows 60% of Core Faith Driven Consumers do not feel specifically welcomed as Christians at work, while 158 of 160 major brands it engaged declined to equally welcome and engage Faith Driven Consumers. The organization also notes that while more than 800 LGBT employee resource groups (ERGs) exist across corporate America, FDC has identified only 26 specifically Christian ERGs nationwide within major corporations. In response, FDC works with companies through initiatives such as the “Add Us In” Corporate Pledge, workplace consulting, and efforts to expand Christian employee resource groups and workplace inclusion for Faith Driven Consumers.

In public culture, FDC develops petitions, campaigns, research, media engagement, and communications efforts designed to amplify Faith Driven Consumers as a visible constituency in sports, entertainment, media, and civic life. FDC says its campaigns and advocacy efforts have generated more than one billion earned media impressions and hundreds of thousands of petition participants.

As an example of that work, FDC pointed to its current national sports initiative: “Add Us In: Stand with Faith-Driven Athletes and Fans.”

The campaign calls on major professional sports leagues and organizations to welcome, embrace, celebrate, and affirm Christ-followers with the same visibility and respect extended to other communities.

“Professional sports has enormous power to signal belonging,” Stone said. “Faith-driven athletes and fans should know there is room for them too.”

The campaign invites Americans looking for a practical next step after Rededicate 250 to add their voice at faithdrivenconsumer.com/petition and support efforts to make the marketplace, workplace, and public culture more welcoming to Faith Driven Consumers nationwide.

“America’s next 250 years will not be shaped only by major moments or institutions,” Stone said. “They will also be shaped by what millions of ordinary people do every day with their time, work, money, voice, and influence. Every choice matters.”  

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About Faith Driven Consumer

Faith Driven Consumer (FDC) is a national movement focused on the intersection of faith, culture, and everyday life. FDC equips Christ-followers to live their faith openly and works with institutions across the marketplace, workplace and public culture to recognize and respond to Faith Driven Consumers with equal respect, equal access and equal standing.