Start Here
Feel guided. Not tested.
It’s a simple onramp that shows where you are on the FDC Pathway—and what a wise first step looks like.
This is not a purity test and not a political label. It’s a clarity tool.
About 90 million U.S. adults fit the broad Faith Driven Consumer profile. But they are not all in the same place:
- Emerging FDCs (about 49 of the 90M) — Christ-followers whose faith already shapes some everyday choices and who are growing toward more consistent whole-life stewardship.
- Core FDCs (about 41 of the 90M) — Christ-followers who regularly live the FDC Pathway in the marketplace, workplace, and public culture.
- Catalyst FDCs — Core FDCs whose faithful action mobilizes others and creates measurable impact.
Not sure yet? Curious? Clarity is the next step.
Know you’re a Faith Driven Consumer?
Take the next step.
You don’t need a perfect plan—just a faithful next step, practiced consistently and done together.
Unite with FDC. Unity turns conviction into clarity, consistency, and collective impact.
Start with one arena this week. Add the others over time:
- Marketplace: Shop Faith Driven and Purchase with Purpose™—align your spending with your convictions and honor God in everyday life.
- Workplace: Work Faith Driven — bring your faith fully to work with integrity, conscience, courage, and consistent faithful action.
- Public Culture: Live Faith Driven — engage where culture is shaped so faith isn’t sidelined and Christ is seen through how you live.
You do not need to do everything at once. Start with one faithful step, then build from there.
Go Deeper
Pray, Discern, Act – A framework for a faith-driven life.
Discipleship shapes us. Practice is how we live it.
FDC helps Christ-followers build habits that hold under pressure:
- clarity about what honors God
- consistency in everyday choices
- collective practice that becomes measurable over time
This is how Every Choice Matters™ becomes a lived way of life—not just an idea.
Here is the gap we’re closing:
FDCs are real—but until our stewardship is collective and measurable, brands, employers, and institutions won’t treat our influence as meaningful enough to include us—and faith stays sidelined where everyday life is formed.
The solution is not perfection. It is one measurable, faithful, repeatable step—practiced together.
If that is true, then start with one repeatable step today. One faithful step is where change begins.
Whole-life bibilcal stewardship.
Biblical stewardship is living as a faithful manager of what God has entrusted—time, work, relationships, influence, and money.
For Faith Driven Consumers, stewardship means everyday choices are not random or private. We offer them to God as worship—and practice them together so our faith becomes visible and our impact becomes measurable.
If that is true, then steward what God has given you with purpose.
Impact
If you already know you’re an FDC: Take the next steps!
We do not need to invent new spending. We need to steward the spending we already do in a way that becomes collective and measurable. Travel is the clearest place to start now.
As Faith Driven Consumers act together consistently, other categories will grow too. That is how economic leverage forms—when brands can see consistent behavior, they have a reason to engage. And as utilization grows, leverage grows—leading to broader offers, deeper engagement, and greater impact over time.
One Lord. Three everyday arenas.
Marketplace
How you buy, choose, and support.
Workplace
Secularization didn’t happen only through ideas.
It happened through habits—what was normalized, rewarded, and repeated.
So we respond the same way: faithful habits, repeated together—until faith is no longer treated as private-only.
If that is where everyday life is formed, then where you start matters.