Frequently Asked Questions
1. What is Faith Driven Consumer (FDC)?
Faith Driven Consumer (FDC) is the community / movement helping Christ-followers practice biblical stewardship in everyday life—so our collective influence becomes measurable and faith isn’t sidelined.
2. Who are Faith Driven Consumers (FDCs)?
Faith Driven Consumers (FDCs) are the people—Christ-followers who live this out through daily choices in the marketplace, workplace, and public culture.
3. What does “Every Choice Matters™” mean?
Every choice carries consequence—spiritually and practically. God entrusts resources, influence, and opportunity to us as stewards, and we will give an account for how we use what He’s given.
4. Why does FDC focus on the marketplace, workplace, and public culture?
Because that’s where daily life is formed. If faith is treated as acceptable only if private, it becomes harder to live convictions openly where we spend, work, and participate in society.
5. What problem is FDC trying to solve?
FDCs are real—but until our stewardship is collective and measurable, brands and institutions often won’t treat our influence as meaningful enough to include us or engage us fairly.
6. What’s the solution in simple terms?
Unite in biblical stewardship and make it measurable—so our influence becomes visible, credible, and consistent over time.
7. What do you mean by “measurable” stewardship?
It means our faithful choices aren’t only personal—they become trackable in the aggregate as a community. Measurable participation builds real economic leverage and strengthens our voice.
8. Where should I start?
Start with one arena (Marketplace, Workplace, or Public Culture). Take one faithful next step you can repeat, then grow from there.
9. Do I need to take the survey?
Not necessarily. The survey is for “Not sure yet—curious?” It helps clarify whether you self-identify as an FDC and explains the defining traits.
10. What is Purchase with Purpose™?
Purchase with Purpose™ is biblical stewardship applied to everyday spending—aligning purchases with what honors God and making those choices consistently so they become measurable.
11. What is Buycott (and how is it different from a boycott)?
Buycott means choosing to support and reward what aligns (and encouraging what’s improving). It’s distinct from boycotts as a primary strategy. FDC focuses on measurable, sustainable, positive action.
12. What does “economic leverage” mean?
When many people act consistently together, it creates measurable influence. Brands and institutions respond to sustained participation they can see.
13. Are you asking for dominance or special treatment?
No. Faith Driven Consumers don’t seek privilege. We seek parity—the same room to live convictions openly without being pushed into “faith is acceptable only if private.”
14. What did major brands tell you?
In direct conversations, 158 of 160 major brands declined to welcome, embrace, celebrate, and affirm Faith Driven Consumers as they engage others. The core issue was risk: fear of backlash and doubt that FDCs would mobilize measurably enough to offset that risk.
15. What is the “Corporate Pledge”?
A clear, constructive mechanism inviting brands to engage Faith Driven Consumers fairly and consistently—without requiring theological agreement.
16. What’s the urgency? What happens if we do nothing?
When faith is treated as private-only, discipleship is suppressed and future “norms” shift. FDC exists to help Christ-followers live whole-life stewardship so faith remains visible in everyday life.